Coca-Cola
A Mini Marvel
Here's a really big Super Bowl commercial for a really small can of Coke.
Custom mini cans feature Hulk, Ant-Man, Falcon, Captain America,
Black Widow, and Iron Man.
There were six easter eggs in the commercial––including phone numbers, a Snapcode, URLs, and the coordinates of the lab––which led to thousands of limited edition Cokes and prizes. Fans found them all in a week.
Here's a video that explains it:
Best of all, since Hulk and Ant-Man had never met onscreen before this commercial, fans declared this as "canon" and so our story becomes immortal in the Marvel Cinematic Universe.
NERDS!
READ
"Making Of" from Luma Pictures
Creativity
AdAge
Washington Post
Mashable
