That's Why I Airbnb
Shuchi Thakur (W+K Dehli ECD) says it best:
"When thinking through this campaign, we found a very powerful truth—that an Indian has to go a long way to truly be themselves. And because Airbnb is all about creating a space for the many, we knew this answered a deep motivation for Indian travelers. The creative task was to help the brand find its voice and tell authentic stories."